humankind wellco
WEBSITE STRATEGY & SQUARESPACE WEBSITE DESIGN
FOR MENOPAUSE HEALTH & FITNESS SPECIALIST
Jill Rehman wanted a website that could speak to two audiences at once — the individual women she coaches, and the corporate leaders she partners with.
As a Master Health Coach and Menopause Health & Fitness Specialist, Jill helps women feel strong, capable, and confident through midlife, while also delivering evidence-based wellness programs inside real workplaces. Her website needed to hold both of those worlds: warm and personal enough for one-to-one coaching clients, credible and polished enough for corporate decision-makers.
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Jill came in with a website she'd built herself on Google Sites — functional enough to get by, but not built to reflect the depth of her expertise or speak to the two very different audiences she needed to reach: the women navigating menopause on their own and the organizations ready to support their people through it.
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The color palette wasn't chosen for looks alone. We paired green and a warm orange-salmon tone with intention. Green for growth and renewal, salmon for the warmth of autumn. Together they nod to spring and fall, the seasons of change, while keeping the site feeling fresh, grounded, and human rather than clinical.
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The final site does double duty: it welcomes an individual woman looking for support, and it reassures a corporate HR lead evaluating a wellness partner. Clear paths for both.
Our Collaborative Process
Strategy first
We began with a Brand Strategy session to get clarity on Jill's business, her voice, and the two audiences her site needed to speak to — before any design work began.
Flexible
When hurdles came up outside the original scope, we adapted together. I troubleshot issues as they arose so the project kept moving forward without adding stress to Jill's plate.
Built on trust
Every decision — from structure to strategy to the words on the page — was made to reflect Jill's expertise and care, so visitors feel that same trust from the very first click.
Shelagh transformed what I expected to be a corporate web-design process into something warm, intentional, and deeply personal. From the beginning, she focused on truly understanding me and my business. Even when unexpected hurdles came up, she was supportive, flexible, and helped find new ways to move the project forward. She went above and beyond — troubleshooting issues outside the original scope.
-JILL REHMAN
The Final Design
Shelagh brings her expertise in design, website development, and beautiful writing to every step. The combination of her skill, kindness, and thoughtful approach made this the best experience. I love my website, trust her ideas completely, and feel confident knowing she'll continue to support me as needed. I'm genuinely so grateful for her work.
-JILL REHMAN