Maggie Nowak, Story Within
BRAND STRATEGY & SQUARESPACE WEBSITE DESIGN FOR PHOTOGRAPHER & COACH
Maggie arrived with a Squarespace template already in place but it wasn't feeling like her.
After our Brand Strategy session, I set it aside almost entirely and built something new. A website that truly reflects her essence, her voice, and where she's going.
With strategy as our foundation, I went back to the template and fully reimagined it. The layout, the visual language, the feeling of moving through the site — all of it was rebuilt to reflect Maggie's essence. The result is a website that feels spacious, grounded, and entirely her own.
Our Collaborative Process
A calm approach
Maggie mentioned that having an intentional, clear, organized process helped her stay focused and kept things moving at a calm, steady pace.
Grounded in strategy
Every design decision was rooted in the Brand Strategy session. Before a single page was designed, we had clarity on Maggie's message, voice, and direction — and that foundation shaped everything.
Custom, not transactional
This was a deeply personal and collaborative process, shaped around Maggie's vision, her work, and where she's going. The result is a website that feels genuinely, unmistakably hers.
Working with Shelagh was far more than a web design project. It was branding, strategy, and true collaboration. She took the time to understand my vision, tone, and aesthetic so the website genuinely reflects who I am and where my business is going.
-MAGGIE NOWAK
The Final Design
Shelagh balances strong technical skill with thoughtful, insightful guidance, and I always felt supported throughout the process. I would absolutely recommend her to any entrepreneur looking for a website that feels aligned and intentional.
-MAGGIE NOWAK