Alpine Counselling
BRAND STRATEGY, WEB DESIGN FOR THERAPIST
Melinda Hatfield had a website that worked, but it didn't truly reflect who she was as a therapist.
With a background in neurology and over 20 years of counselling experience, she needed a brand and website that reflected her unique approach: where science meets soul.
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Melinda's existing website served its purpose, but it didn't reflect the depth of her practice or her unique perspective.
She needed a brand identity that would honor both her professional credibility and her warm, holistic approach to therapy - bridging neuroscience with nervous system regulation and genuine human connection.
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Through collaborative brand strategy sessions, we explored the mood, feeling, and core purpose of Alpine Counselling. We defined everything from color palette to typography, creating a brand style guide that captured Melinda's grounded, authentic presence.
The heart of her practice became clear: "where science meets soul."
This positioning honored her neurology background while embracing the transformative, relational work she does with clients navigating trauma, anxiety, and growth.
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The result was a streamlined single-page Squarespace website that immediately conveys warmth and professionalism. The design balances clinical credibility with genuine welcome - creating a space where potential clients feel both safe and seen from the moment they arrive.
Working with Shelagh was positive in every way. She completely captured the essence of what I was trying to convey and truly understood my vision. Shelagh was helpful and responsive at every step of the process. She made the entire experience smooth and collaborative, and really listened to what I wanted to express.
-MELINDA HATFIELD, ALPINE COUNSELLING
Our Collaborative Process
Setting the Visual Tone
Through brand strategy sessions, we defined Melinda's color palette, typography, and visual aesthetic - creating a mood that's warm, grounded, and professionally credible.
Where Science Meets Soul
We clarified her unique positioning: honoring her clinical expertise while embracing the compassionate, relational heart of her therapeutic approach.
One Page, Complete Welcome
Designed a streamlined single-page website that makes it effortless for clients to understand her work, feel welcomed, and take the next step.
The Final Design
I would definitely recommend Shelagh's web design services to anyone looking for someone who can capture your essence and turn it into a beautiful, authentic website.
-MELINDA HATFIELD, ALPINE COUNSELLING